The Value of Human Taste in an AI-Heavy World

It’s never been easier to generate. Text, images, code, videos - AI can produce them at dizzying speed. But what it can’t do is tell you what’s good.

That’s where human taste comes in.

You might not always notice it, but it’s there in every meaningful piece of work. In the quiet decision to hold back an idea that doesn’t quite land. In the rewrite that makes a sentence sing. In the visual tweak that makes a product feel effortless.

Taste is hard to define, but you know it when you see it. And right now, it’s more important than ever. Because when AI gives everyone the power to produce content instantly, what cuts through isn’t more - it’s better. Thoughtfulness. Craft. A clear point of view.

In my own work, helping people integrate AI into their businesses and workflows, I see this play out constantly. The tools are powerful - but the people who thrive are the ones who know how to use them with intention. Who understand their audience. Who bring judgment, context, and experience to the table.

AI can draft 20 options. Human taste decides which one’s worth refining - and how to make it shine. That’s not a weakness. It’s the superpower that keeps us relevant.